The Institute of Energy and Transport researches for the European Commission. The students were invited to create a campaign that explains the work of the institute and therefore the importance of energy research.
Alicia van der Zwaag & Elvira Kalinowski
The idea of this campaign is to show the production and usage of energy on the one hand and the differences of the produced amount of energy on the other hand. The variety of energy plants and their functionality, as well as energy consumption, is demonstrated in a pleasing and reduced style. The posters are divided into two halves to show the energy supply on the upper half and the consumption on the lower side. It becomes a central symbol for Energy Turnaround. The gradient in the background visualizes day and night. By the usage of glow-in-the-dark-color windows are illuminated in the night and therefore show the consumption of energy which varies from the different energy sources.
The Institute for Energy and Transport is mainly a science service. The everyday job of scientists is the research in different energy sources. Consequently, the campaign focuses on the two items research and energy sources. They appear in the campaign as photographs of scientific tools. The energy sources are shown by simplified icons. The purpose of the campaign is to draw attention to the institute and make their scientific work more public.
Bianca di Giovanni
Communicating a vision is the aim of this video. Indeed, communicating a vision, including values and ideals, is necessary to build a corporate personality beloved and trusted by the public opinion. »The Hidden Potential« explains the belief that somewhere, hidden or simply ignored, there is a persuasive solution for future energy challenges.
How can you explain complex energy topics to the public? By using comparisons that people are used to in their daily lives. The campaign deals with energy consumption and informs about home appliance energy use. The posters tell us what we can do with 1 kWh of energy. They want to raise awareness of energy consumption. Furthermore, they provide some background information about the Institute for Energy and Transport.
Nadira Klanco & Jenny Fiegler
Energy issues are very complex and therefore difficult to explain and to understand. The students developed a multiphase campaign starting with the question »Is our future dark?«. And the answer »It’s a bright future« is giving a positive outlook because of the energy research of the Institute for Energy and Transport.