This is part two of the student’s brandings for »Campus Impulse«. They created a corporate design for events of the faculty »Communication and Environment« of the Rhine-Waal University in collaboration with the city of Kamp-Lintfort. This includes a powerful and memorable logo and corporate design elements like typography, colors and images. Watch also part 1 of students’ designs.
The Logo visualizes »impulse«. It seems like the red square would push the blue one within the next moment. Afield the dissymmetry the logo appears dynamically. Square shapes are used as a symbol for a place or location (Rhine-Waal Campus and the city of Kamp-Lintfort). The Logo fits perfectly with the corporate design of the Rhine-Waal University and the city of Kamp-Lintfort. Both logos work with geometrical shapes and combine the two colors of both existing logos (Red of the Kamp-Lintfort and the lighter blue of the Rhine-Waal logo).
To translate the idea of different elements that construct something bigger than the single parts, the letters of the logo are cut off in a 130 degrees angle creating different layers. These layers symbolize the different events and at the same time create a direction and repetition that evokes the idea of dynamic and growing.
One striking characteristic of Rhine-Waal University is its diversity. They have a lot of different nationalities and study subjects. The logo abstractly shows variety. At the same time, it refers to the architecture of the University, as it uses the shapes of the sitting-islands in the middle of the campus. The different shapes and the different colors symbolize diversity but also the connection to Kamp-Lintfort and the University itself.
The logo is a minimalistic visualization of the brand’s name »Campus Impulse«. It represents the campus as the center of the logo that sends out impulses in the form of circle strokes. Those circle strokes form a capital »C«, the initial letter of the brand’s name. The simplicity and large scale repetition of the mark creates a strong recognition value and helps to introduce the new brand identity.
The idea behind the concept is that impulses are given all the time by the provided events. The basis for this corporate design is the model of Newton’s balls that is a kind of Perpetuum Mobile, which means that its movement theoretically never stops.
For her logo, Laura Stern uses the typical shapes of the campus’ buildings to create a brand that represents the campus in Kamp-Lintfort. The idea is to work with the campus, as the events or meetings are always different, but their location is most of the time at the university. The campus has a very interesting top view, which seems to be the perfect icon for the logo. It looks bold and striking, but also very dynamic and powerful, as it reminds of a jumping person or further a graduate student. Despite its association with a person, the university can also use it for more formal events.
Events offer platforms, locations, and rooms where people of different ages and nationalities come together to exchange and communicate. The idea of this logo is to create a symbol for communication. It is combined with a location mark that is known by several applications like Google Maps, Facebook, etc. So the logo represents the places where communication happens.
The concept idea was to create a window with a cubic element. This window offers a view on the specific events of the Rhine-Waal University. It contains information like date, time, and topic. The design is aligned to a grid based on the golden ratio. Furthermore, the main design elements are divided into three sections. All media are posters and flyers at the same time.