For events of the faculty »Communication and Environment« of the University Rhine-Waal in collaboration with the city of Kamp-Lintfort a corporate design should be created. The first step was the development of the name »Campus Impulse«. After that, a powerful and memorable brand and corporate design elements like typography, colors and images were in the center of interest. Watch also part two of students’ corporate designs for »Campus Impulse«.
Alica Kern & Emil Oelke
A kaleidoscope never forms the same picture but has a recurring aesthetic. The logo follows the same principle. It is capable of changing its shape and thus also shows diversity and individuality. Values the Rhine-Waal University of Applied Sciences as an international university stands for. With every new form that a kaleidoscope (and so the logo) creates, it presents a new perspective. And that is what the faculty wants to celebrate in the context of events: New perspectives, resulting in new opportunities. The opportunities to convey knowledge and values.
The Idea of this corporate design is to build boxes around keywords or headlines. These boxes and words can change their position horizontal at any time, which makes the concept variable and interesting.
Sara Rubio Solano
The idea of this corporate design is a reunion of people with different interests and points of view moving towards knowledge growth. To capture this idea, the figure of an equilateral triangle, oriented in different directions, is used. The set of several triangles (the people) ordered in a grid creates an upward impression towards a common direction related to the idea of impulse, to attain knowledge. Different patterns of triangles are used to design posters, merchandising, stationery, etc.
Tabea Figur & Annkatrin Kucza
The inspiration for »campus kamp-lintfort presents« originates right from the heart of the university, creating a strong visual connection between the campus and the brand. The name »campus kamp-lintfort presents« creates a flowing sentence whenever it is paired with an event or anything comparable the university has to offer. Maintaining the simplicity and the adaptability not only within the name the identity works with only two solid colors and with only one basic shape, the rectangle. The colors are based on the typical campus’ buildings of the university. They are a very distinctive mark that makes the campus visually recognizable. Connected to the colors is the characteristic shape of the windows, which are also picked up in the design elements.
The fact that Kamp-Lintfort is one out of four faculties of the Rhine-Waal University is the basis of this concept. The faculty is outstanding due to its location and its scope. To illustrate this idea a reduced shape with a colored quarter is used. It looks like an upright arrow as well as an emblem of a city with a historical background, which fits perfect to Kamp-Lintfort. The turquoise filling of the outstanding quarter is the color of the faculty »Communication and Environment« which is based in Kamp-Lintfort.
Louisa van Stein
The Logo is composed of three equal circles which are cut two times in the left and right sections. These hollow spaces display the entrances of the lecture hall. Perspectives are the leading concept of the whole design. The main purpose is to create new perspectives.
The logo consists of the two letters »c« and »i« and forms an open circle. In the broader sense, it can be interpreted as an open room or space, that is entered by a person (which is depicted by the dot of the »i«). The whole idea is elaborated in the composition, which is always based on a centrally located circle. As a contrast, the composition is always changing to portray the many facets of each different event. Both, the logo and the composition, focus on the element of the circle as their main theme. The circle has to be understood as a room that creates an inviting space for communication and depicts a central place, in which people come together.